Strong media values for Flash Engineering in 2011
Just over two weeks remain of the year 2011 and it has been a turbulent year in terms of media for Flash Engineering. The team fought for top five in the STCC at the same time as Flash Engineering announced that they are starting up the new TTA racing championship with three of the biggest racing teams in Sweden.
With the turbulent media coverage and the results on track, Flash Engineering has climbed the list of the media report that has been put together by STCC AB and Mediapilot. Flash Engineering is the team with the third highest PR value, right behind WestCoast Racing and team champions Team Biogas.se.
PR-value – Teams STCC 2011 – Top 10
1 – Team Biogas.se – 65 Mkr
2 – WestCoast Racing – 59 Mkr
3 – Flash Engineering – 51 Mkr
4 – Chevrolet Team Sweden – 50,6 Mkr
5 – Volvo Polestar Racing – 39 Mkr
6 – Brovallen Design – 19,3 Mkr
7 – MA:GP – 9,1 Mkr
8 – Engström Motorsport – 3,8 Mkr
9 – Danielsson Motorsport – 2,9 Mkr
10 – BMS Event – 0,2 Mkr
Flash Engineering drivers Jan “Flash” Nilsson and Colin Turkington are high up in the list of drivers in STCC 2011, with “Flash” fifth and Turkington seventh.
PR-value – Drivers STCC 2011 – Top 10
1 – Richard Göransson – 139 075 320 kr
2 – Fredrik Ekblom – 130 838 960 kr
3 – Rickard Rydell – 120 665 720 kr
4 – Tommy Rustad – 93 673 160 kr
5 – Jan “Flash” Nilsson – 68 463 640 kr
6 – Johan Stureson – 39 325 440 kr
7 – Colin Turkington – 37 517 760 kr
8 – Tomas Engström – 32 130 840 kr
9 – Roger Eriksson – 31 843 040 kr
10 – James Thompson – 27 711 040 kr
Flash Engineering and a big portion of the teams form STCC is going to race in TTA next year. The drivers confirmed for TTA today and the drivers working for the championship are equivalent to no less than 75% of the media value of the top ten STCC 2011 drivers.
The four TTA teams, Flash Engineering, Volvo Polestar Racing, WestCoast Racing and Brovallen Design are equivalent to almost 60% of the value of all participating teams of STCC 2011.
Follow Flash Engineering in TTA next year at www.flashengineering.se and www.ttagroup.se.
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Mattias Andersson joins Flash Engineering and TTA 2012
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Strong media values for Flash Engineering in 2011
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Turkington in the top of WTCC in Japan
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Tough weekend for Matte Karlsson in Germany
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Colin Turkington back for final WTCC races
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The future for Flash Engineering – TTA-test at Karlskoga
Published by Johan Meissner 2011-10-14 -
Final activity days of 2011 at Karlskoga
Published by Johan Meissner 2011-10-11 -
Complete statistics for STCC 2011
Published by Johan Meissner 2011-10-06
